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Malwarebytes Marketing and Customer Value team is dedicated to providing engaging and impactful experiences for our customers. We focus on generating sustained growth through innovative and purpose-driven marketing programs. We are seeking a Senior Marketing Operations Technical Marketing Manager who will bring a customer-first approach to our team.
This high-visibility individual will work alongside multiple teams, such as Marketing, Ecom, Product, Analytics, Data Engineering, and various stakeholders, to support Email and SMS communications by building marketing and product communications. This includes working on end-to-end emails, from creative assets to real-time API-triggered emails to batch email deployments.
Skills You'll Need to Have:
- 5+ years of experience integrating and supporting enterprise email/SMS platforms such as Iterable, Salesforce Marketing Cloud, Adobe Campaign, or similar
- Strong proficiency in building and managing API-driven workflows, including RESTful service integration and webhook/event handling.
- 5+ years of experience in SQL and working with relational databases or data warehouses (e.g., Snowflake, Redshift, BigQuery)
- Extensive experience with email or in-product lifecycle marketing campaigns
- Experience in designing and maintaining data pipelines for syncing customer profiles, events, and catalog data into messaging platforms.
- Strong understanding of data mapping, schema validation, and identity resolution in omnichannel marketing contexts.
- Solid grasp of email/SMS deliverability principles, consent management, and compliance (e.g., CAN-SPAM, GDPR, CCPA).
- Excellent communication and stakeholder management skills for gathering requirements and coordinating across Marketing, Data Engineering, and Analytics teams.
- BA/BS in marketing or related field preferred
Tööülesannete kirjeldus
- Build and deploy campaigns using Iterable (experience with Responsys, Braze, Exact Target or similar tools welcome)
- Demonstrated advanced proficiency in leveraging AI tools and automation to design, execute, and optimize marketing campaigns.
- Work in lockstep with Customer Marketing and Product Marketing to plan and execute messaging strategies across email, in-app, and other channels.
- Collaborate with business stakeholders (e.g., Marketing, Product, Analytics) to gather and translate technical specifications into campaigns and automation requirements
- Work with data engineers to help design, implement, and maintain system integrations between Iterable and upstream systems (e.g., HighTouch, Snowflake, eCommerce platforms, data lakes).
- Develop and support data pipelines (batch and real-time) to ensure timely and accurate delivery of audience, events, and transactional data into Iterable
- Own and optimize API-based integrations using Iterables REST API and event/webhook framework.
- Implement robust data mapping and transformation logic to align source data structures with Iterables user profiles, custom events, and catalog data models.
- Create and manage workflow automation and trigger logic for event-based campaigns (e.g., abandon cart, lifecycle messaging).
- Collaborate with cross-functional teams (Marketing, Data Engineering, Analytics, DevOps) to ensure campaign readiness and data accuracy.
Omalt poolt pakume
- Comprehensive medical, dental, and vision insurance coverage
- Employee Referral Bonus Program
- Wellness programs
- An opportunity to do something great for yourself and the world!
Selle ametikoha keskmise palga info leiad aadressilt palgad.ee.
Asukoht
- Tallinn, Harjumaa, Eesti
Kai 1
Tööaeg
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Oskused
Keeled
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Kontaktisik
Karena Kurvits
Karena Kurvits
Malwarebytes believes that when people and organizations are free from threats, they are free to thrive. Founded in 2008, CEO Marcin Kleczynski had one mission: to rid the world of malware. Today, Malwarebytes has grown beyond malware remediation to ensuring cyberprotection for every one, providing device protection, privacy, and prevention solutions in the home, on-the-go, at work, or on campus. With threat hunters and innovators across the world, we want great people, like YOU, to join our team!
Sarnased töökuulutused:
Operations Coordinator
Country Manager (Sri Lanka)
Operational Excellence Lead