CRM Lifecycle Specialist

Sisu Tech OÜ

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Основная информация
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Sisu Group is a fast-growing iGaming startup with over 150 team members and offices in Tallinn and Malaga. We are on a mission to redefine the future of iGaming and sports betting by building cutting-edge technology and next-generation player experiences - In 2024, ReSpin.com and Epicbet.com were successfully launched. Backed by €21M in secured funding, the majority of our company is owned by the people building it, our team. Sisu promotes a collaborative, non-corporate culture, offering competitive salaries with stock options to match.

Are you a data-driven, customer-focused professional with a passion for optimising player engagement?

As a CRM Lifecycle Specialist at Sisu Group, you will play a crucial role in shaping and executing automated lifecycle programs that guide players through every stage of their journey-from onboarding and engagement to retention, reactivation, and win-back.

Your work will form the always-on strategic backbone of CRM, helping drive long-term player loyalty and supporting sustainable business growth.

Requirements:

Bachelor’s degree in Marketing or Business, or at least 2 years of relevant experience
A solid understanding of how players behave and how to manage their journey
Comfort working with data to find insights and turn them into actions
Clear communication skills and focus on the customer experience
The ability to stay organised and keep projects moving in a fast-paced environment
Experience using CRM platforms, email tools, and basic analytics software

It’s a plus if you have:

Familiarity with iGaming regulations and responsible gaming practices

You will be responsible for:

Creating CRM lifecycle strategies for onboarding, engagement, retention, reactivation, and win-back
Setting up automated journeys and triggers across email, SMS, and push notifications
Partnering with the CRM Campaigns Team to ensure lifecycle flows align with promotional activities and create a unified player experience
Working with the creative team to build personal and relevant content
Analysing player behavior, lifecycle trends, and campaign performance to identify opportunities for optimisation
Keeping an eye on KPIs (engagement, conversion, retention, churn, revenue) and recommending improvements based on data insights
Testing different ideas and messages to see what works best for our audience
Teaming up with product, marketing, and support to keep our goals aligned
Making sure all our communications stay safe and follow industry rules
Checking that our system logic and data tracking are working exactly as they should
Staying up to date on privacy laws and the best ways to communicate with players

Company culture and benefits:

At Sisu Group we believe in creating a positive and inclusive workplace culture where teamwork is the key. We value collaboration, open communication, and treat all team members as equals. We encourage each other to be proactive and take ownership, while also providing the support and resources needed to help them grow and develop even further.

We understand that our employees are our biggest asset, which is why we offer a competitive compensation package that includes stock options, and generous paid time off. We believe that building a great company is about more than just creating a successful product, it's about building a community of passionate and driven individuals who share a common goal.

If you're looking for a company where you can grow professionally, work with talented and dedicated colleagues, and make a real impact, while sharing our key values of caring, thinking outside the box, taking charge and having a positive mindset, then Sisu Group is the place for you.

By submitting this application, the candidate agrees that Sisu Group stores personal details to be able to process the job application. Sisu Group follows and is compliant with the General Data Protection Regulation. Clear police record required, ensuring a commitment to integrity and a safe workplace.

Вы можете узнать среднюю зарплату на эту должность на palgad.ee.

Место работы

Tallinn, Harjumaa, Эстония
Neutra Torn, 10145 Tallinn, Estonia

Тип работы

Полный рабочий день

Контактное лицо
Ginta Baranauskaite

Sisu Group is a fast growing iGaming startup with offices in Tallinn and Malaga, and over 130 team members. We are on a mission to revolutionize iGaming and sports betting by creating the next-generation platform and products. Our offerings are 100% cloud-based, capable of seamless scaling across different regions and brands.

Sisu Group is founded by iGaming veteran and hall-of-famer Jan Svendsen, who previously founded Coolbet, NordicBet and Triobet. Co-founders are CEO Anders Karlsen and CFO Yannick A. Svendsen. The majority of the company is owned by staff, with secured funding totaling €21M.

We are passionate about what we do, we are product driven and always moving forward. We are dedicated to creating a workplace that is truly enjoyable and motivating, where everyone is aligned and enthusiastic about their work. Sisu is a Finnish word with a meaning of extraordinary courage, determination and perseverance. It embodies the core meaning of our company in our journey to creating the best iGaming products and platform in the world.

Our team is highly experienced with over 800 years of industry experience. We know what it takes to build a successful company and top-notch software from scratch.

In January 2024 we launched our first brand built on our proprietary platform, ReSpin.com, which is a lightning fast online casino that focuses on personalized rewards and user experience. In June 2024 we launched our second brand, Epicbet.com, a sports-driven brand powered by our proprietary sportsbook, with user experience and product in focus.

We are scaling up the organization rapidly and are always in the lookout for talented team players. We offer competitive salaries combined with stock options, because here in Sisu we are all owners! Reach out to info@sisugroup.com if you want to know more and join our fun journey.

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