M.A.S.I Jeans is a Finnish-owned textile company with four well-known brands (VeryNice, LeeCooper, Sail&Ski, Fredrikson), produced in a textile factory in Valga, Estonia. The centerpiece of the company is denim production. MASI has a long and successful history of developing their customers' best fits, using top materials and the newest technologies. MASI also has the only denim-washing laundry in Northern Europe.