As our new Performance Marketing Manager, you will be part of the marketing team which is primarily based in Tallinn, Estonia (as well as remote). You will be responsible for coordinating and implementing paid advertising and growth strategies. The correct person will be goal-oriented & a problem solver, possess exceptional attention to detail and have excellent interpersonal skills.

Duties and responsibilities

• Plan, develop and implement a comprehensive paid media strategy
• Manage and optimize paid acquisition channels such as the Meta ad platform, Google ads, Twitter ads, Apple search ads and new paid media channels
• Come up with innovative paid media campaigns, with a focus on industry-leading customer acquisition costs
• Managing marketing budget and optimizing spend and performance based on data-driven insights
• Build financial forecasts and projections that relate to the cost and return on investment
• Control and optimize the performance of all digital marketing campaigns and assess them against our goals (ROI and KPIs)
• Utilize their strong analytical abilities to evaluate end-to-end customer experience in order to increase conversion rates of desired user behaviors through experimentation (e.g A/B testing)
• Providing useful data and reports on a weekly, monthly and quarterly basis
• Work closely with the head of marketing and marketing team

We are looking for an ambitious person who has hands-on experience in paid advertising and is passionate about growth & digital marketing, who wants to join our motivated and all-around awesome team to help us shape the future of money. Here is what we expect from you:


Requirements

• 3-5 years of hands-on experience managing paid media campaigns
• High self-drive to independently provide solutions and come up with new campaigns & initiatives
• Strong analytical skills and the ability to define hypotheses measure performance and articulate results from data to make intelligent decisions and inform strategy across the company
• Data-driven mindset with a great understanding of main metrics such as LTV, CAC, engagement rates and conversion rates
• Advance knowledge and practical knowledge of Meta ads
• Practical knowledge of Google search ads and Google display network
• Basic knowledge of Twitter ads
• Familiar with the restrictions on Crypto advertising and finding creative solutions
• At least one major accomplishment to show, and a desire to do something notable at the next stage of your career
• Proven track record in interpreting data and extracting actionable insights to shape the the paid media strategy
• Advanced knowledge optimizing funnels and A/B testing tools and methods
• Up-to-date knowledge of the latest trends and best practices in growth and marketing

Blocktrade is the go-to asset marketplace for everyone, helping to create wealth and joy in life for a global society. At Blocktrade, we believe in the power of community and trust. We strive towards being the most accessible marketplace while holding ourselves to the highest regulatory standards. 

We make no difference between origin, gender, age or wealth when we educate and support our community in becoming more financially educated and directly applying their knowledge on digital markets. Only when every user leaves our platform wealthier in assets or knowledge, looking forward to coming back to further improve their life, have we reached our goal. 

To continue to provide a top-tier trading facility for security tokens, crypto assets, Crypto Traded Indices™ and other tokenized assets, we are looking for a Performance MarketingManager in Tallinn, Estonia (remote option available). Here is what you can look forward to when working for Blocktrade: 

• Competitive salary based on experience and skills; relocation package and help with visa if necessary 
• Experienced co-workers in fintech from more than 12 nationalities
• A seat at the table – you get to participate in the decision-making process  
• An opportunity to innovate and to develop state-of-the-art fintech technologies 
• A chance to work on challenging and as yet unsolved problems 
• Mentorship – you will be guided by the best in the industry to help you get started