Customer Offering, Behaviour and Segmentation Team Lead
Customer Offering, Behaviour and Segmentation Team Lead
Customer Offering, Behaviour and Segmentation Team Lead

Customer Offering, Behaviour and Segmentation Team LeadLuminor


Are you excited about understanding people’s behaviour, analyzing data and building products based on the needs of customers? Then this is an ideal opportunity just for you!

The purpose of this position is to lead a team which develops market-leading offering to our customers. This will be achieved by developing individualized and contextual offers based on customers' life-cycles, micro-segmentation and a relevant product portfolio which provides clear value to our customers.

Customer Offering, Behavior and Segmentation Team Lead has a responsibility for delivering Luminor customer offering, including approach to product campaigns, packages, customer programs, pricing principles development, new product testing, business analysis to ensure data-based decisions, and other areas related to introducing new offers to the market. This role will require a wide understanding of customer needs, offer development and delivery channels. Team lead experience and excellent project management skills will be a must for executing tasks successfully.



  • Contribute to profitable development of best practices in customer offering, behavior and segmentation by shaping Luminor Group’s offerings’ strategic value proposition to various customer segments;
  • Ensure Customer Offering, Behavior and Segmentation team reaches quarterly/annual goals and OKRs
  • Support Customer Offering, Behavior and Segmentation team members with guidance, resources, personal development plans and team leadership, in performing daily duties as well as to reach strategic goals
  • Develop value propositions and offers for different strategic, tactical and micro-segments
  • Participate in Luminor customer strategy development, lead discussions, summarize input, propose approaches, provide recommendations as well as analyze customer base, product usage and offering effectiveness, share insights with stakeholders
  • Develop customer base value proposition and respective offers for different strategic, tactical and micro-segments
  • Participate in the customer communications and offering process, ensuring that proper segments are selected for each offer
  • Map market best practice in customer offering area and develop ideas for execution
  • Define target product portfolio and help in implementing it
  • Describe customer journeys – life-moments, touchpoints, analyze customer base insights and provide suggestions for offering improvements
  • Integrate customer profitability and life-time value measurement into offering development processes
  • Participate in defining pricing logic (including discount approach) and principles, facilitate discussions
  • Design necessary testing and advisory tools, support and training materials that help to launch new offerings


Skills and experience:

  • 5+ years of previous experience as a product owner, area responsible, business line manager, company owner or manager. Experience managing complex projects and team-leading is mandatory
  • Good knowledge and understanding of trends of digitalization era, disruptive technologies and solutions available in the market. Finance / banking / fintech experience will be considered as an advantage
  • Analytical and structured thinking, in addition to very good Excel skills and readiness to work with large datasets
  • Skill to manage complex systems and tasks while working with many stakeholders
  • Knowledge in developing customer value proposition, sales and service processes, customer journeys as well as ability to propose new complex approaches, offers etc.
  • Higher education, preferably in Economics, Business Administration, Finance, IT or related areas
  • Full professional proficiency in English as well as fluency in at least one local Baltic language


Why Luminor? What we can offer you:

  • Dynamic and international working environment that is filled with interesting challenges and opportunities to innovate, as we build a bank together
  • Varied opportunities to support your professional and personal development and growth
  • A competitive benefits package in addition to your salary
  • An additional benefits package for employees after 1 year in the company, which includes additional days of vacation
  • A collaborative and supportive team where you can create and implement ideas
  • A salary range for this position at 2300-3500 EUR (Gross*), which is to be determined depending on the level of experience and competencies of the selected candidate



Application deadline is 1st of January

In case of questions please feel free to...

Sarnased töökuulutused:

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