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Sportsbook Campaign Manager, Europe & Canada
The Job in a Nutshell
As a key member of the Sportsbook Campaigns team, you'll be responsible for shaping the marketing strategy for Sportsbook campaigns in Europe & Canada and ensuring it's execution across all relevant channels, including on-site campaigns and CRM. You'll work closely with the Head of Marketing Operations, Project Managers, Country Managers, and the Sportsbook department to create engaging campaigns that attract new players and keep existing ones active and entertained. If you are creative, data-driven, and passionate about Sportsbook marketing, this is the role for you.
A Sneak Peek into Your Role
- Gaining insights into customers, industry trends, and behaviors in Coolbets European and Canadian markets, while creating, executing, and managing Sportsbook marketing campaigns, owning the central CRM, and collaborating with Country Managers on both central and local campaigns.
- Tracking and analyzing campaign performance, player behavior, and KPIs, using insights to optimize marketing strategies and bonus spending.
- Running A/B tests on campaigns to improve their effectiveness.
- Managing the Sportsbook marketing budget efficiently.
- Monitoring industry trends, competitor activities, and emerging technologies to spot opportunities for growth and innovation.
- Supporting special projects, cross-functional collaborations, and responding to our Services department queries on Slack.
You're good at
- You have a higher education in a marketing-related field and 3+ years of overall industry experience, including at least 1 year in a marketing-focused role. Previous leadership experience is a plus.
- Proficient in MS Excel and MS PowerPoint.
- You are passionate about sports and driven to create and optimize engaging campaigns, with familiarity with European and Canadian sports culture and market-specific customer behaviors being a strong advantage.
- Skilled at analyzing campaign performance and providing strategic recommendations. Creative and detail-oriented, with strong collaboration, communication, and planning skills.
- You thrive in fast-paced environments and stay focused while acting decisively under pressure. You can prioritize tasks, solve problems, multitask, and take initiative.
- Fluency in verbal and written communication in English is essential, as it's our primary means of interaction.
Think of this job ad as more of a friendly guide than a rigid 'must-have' list. We're well aware that no one will tick all the boxes, so feel free to apply even if you're not a perfect match we love close matches too!
Our Benefits, Your Happiness
- Enjoy generous vacation time totaling 38 days (28 working days) to maximize your well-deserved time off, along with flexible work hours tailored to your lifestyle.
- Elevate your well-being with monthly sports/health compensation, full sick leave coverage for the first 8 days, our in-house gym, and a chill games room to unwind.
- Unlock a generous Supplemental Training Program that includes training and company-wide knowledge-sharing opportunities to fuel your growth.
- Our office is a cozy (and dog-friendly) haven right in the heart of the city. Enjoy complimentary fruits and beverages and free parking. It's the perfect place to be productive and feel right at home.
- Be part of the most legendary events and make amazing connections with colleagues from across the entire company.
- We foster innovation and independence while celebrating success in a multicultural and diverse company, where you'll work alongside people from around the globe.
- ..plus, if you're not already a pro, we'll teach you how to play poker!
Recruitment flow
- Interview - Task - Second Interview - Background check - Offer
- Start date: ASAP
- Recruiting from Estonia
- Applications are open until we find the one - take the leap and apply now!
We are an equal-opportunity employer, and we value diversity. Our diverse backgrounds, experiences, characteristics, and traits make us better at serving customers. So please, come as you are!
Location
Tallinn, Estonia
Selle ametikoha keskmise palga info leiad aadressilt palgad.ee.
Lisahüved: additional vacation days, sports/health compensation, flexible schedule, supplemental training program, and sick leave compensation from the 1st day.
Asukoht
- Tallinn, Harjumaa, Eesti
Kai 4
Tööaeg
- Täistööaeg
- Paindlik tööaeg
Keeled
- Inglise
Kontaktisik
Meiken Peets
Meiken Peets
Are you tired of working for a company that's as exciting as watching paint dry and you want to try something new? Look no further! Join Coolbet, the innovative iGaming company that's taking the world by storm! With a diverse team of 1100+, including around 300 based at our vibrant Tallinn HQ, representing more than 50 nationalities, were shaping the future of gaming through continuous product development, a collaborative culture, and a strong commitment to responsible play.
At Coolbet, we believe in taking smart risks, sharing bold ideas, and owning our work. We're not afraid of change, after all, staying ahead of the game means putting our customers first every step of the way. That's why we strive to be the fairest, most personal, and most transparent gaming site in the industry.
But it's not all work and no play! We've got a fantastic atmosphere that's fun, creative, and full of energy. Whether you're brainstorming new ideas with your team or bonding over a game of ping pong, you'll love being part of the Coolbet family. From team events and Friday Beers to poker nights and company celebrations, there's always something fun going on to keep us connected.
And the best part? We're growing fast and looking for new talent to join our team! Whether you're a seasoned pro or just starting out, we've got opportunities for everyone. So why not take a chance to apply now to take part in our new adventure and discover why Coolbet is the place to be? With our unique blend of innovation, responsibility, and fun, you'll never want to leave.
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