986
- Detailid
- Esmane info
- Ettevõte
About the role
We are seeking a highly motivated and experienced Brand Manager to lead the development and implementation of strategies and activation plans for the portfolio of Haleon OTC brands in Lithuania, Latvia and Estonia. The successful candidate will work closely with local and regional functions to prepare integrated communication and commercial plans for the brands, driving growth and market penetration.
Role Responsibilities
Brand Development:
- Develop and manage market penetration strategies, cultivating knowledge of consumers, key customers and competitors.
- Identify brand growth opportunities and interact closely with the sales force to ensure they understand and implement the Brand Marketing & Commercial plan.
- Develop and implement the brand activation plan based on aligned yearly business plans.
- Adapt global communication and promotional materials to the needs of the local market, leveraging local market insights.
- Monitor market and competition performance, analyse deviations from the plan, and implement corrective actions.
- Collaborate with the medical department and drug registration on brand communication, advertising slogans (claims), and other aspects required by pharmaceutical law.
- Coordinate the brand's communication and promotional budget to deliver the brand's annual performance objectives.
Brand Activation:
- Market the organization's products through various channels, including media (TV, radio, print, direct mail, the Internet), events, and sales promotions, in-store materials.
- Adapt global marketing tools to the needs of the local market in accordance with regional/global guidelines, adjusted as per the relevant local law.
- Produce local creative works in accordance with guidelines and in consultation with the regional brand marketing department.
- Prepare a recommendation on the portfolio strategy for the brand and the level of investment for the brand.
- Prepare, together with other departments, a price recommendation for the brand based on regional guidelines and local market analysis.
- Localize centrally developed activation plans for new product launches.
- Prepare and implement the annual communication plan for the brand, including target group, key touch points, and maximization of local opportunities for the brand.
- Prepare an integrated commercial plan for the brand in cooperation with the commercial marketing and sales departments.
- Recommend, develop and implement local commercial and marketing innovations, work closely with cross-functional teams for business case preparation and implementation.
- Cooperate with logistics and sales departments in the preparation of sales forecasts for the brand for the next 24 months.
Market Research:
- Responsibility to understand consumer research data and needs at a local level: crafting consumer and market "insights" and implementing plans based on such insights.
- Conducting relevant market research (consumer/product) to improve the company's performance.
Business outcomes:
- Responsibility for the brand's sales value and market share
Extensive cooperation with internal and external clients:
- Daily interaction with other departments (commercial marketing, drug registration, etc.) to align and implement an integrated brand activation plan
- Effective communication with internal and external stakeholders (sales teams, agencies, key opinion leaders, regional and Business Unit brand and cross functional teams, etc.)
Why you?
- 5+ years marketing experience for BM positions, experience with leading FMCG brands/ Customer Healthcare brands and experience in developing brand strategies & activation plans inclusive of media management.
- Experience in managing trade execution of brand under holistic strategy; understanding of commercial levers is a must.
- Operationally and strategically experienced in Digital Marketing (SEA, SEO, Display, Video, Social, eComm), including up-to-date knowledge of latest trends and developments in Digital Marketing environment.
- Proven track-record in P&L delivery, demonstrating financial and commercial acumen when identifying business issues/opportunities.
- Knowledge and understanding of developing insights as well as analysing & understanding consumer, shopper, and customer trends to form the strategy & activation plans.
- Proven ability to manage projects in a complex environment.
- Ability to communicate, negotiate and interact effectively within the organisation.
- Strong leadership & collaboration skills; motivating within a multi-country marketing team and moderating conflicts cross-functional and cross-country.
- Experience and demonstrated success in driving organizational change initiatives required.
- Proficiency in English is a must.
- Preferred: Positive attitude, problem solver, open for challenges, work under pressure in complex environment.
We offer
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
- Recognition and rewards for outstanding performance.
- This role is based in: Vilnius/Riga/Tallin.
Alates €
2500
Asukoht
- Eesti
Tööaeg
- Täistööaeg
Kontaktisik
Aistė Girčienė
Aistė Girčienė
Sarnased töökuulutused:
Marketing/Administrative Support
Digiturunduse spetsialist
Active Sales Manager