Head of CRM Strategy

NabuMinds OÜ

Details
Highlights
Company

The Head of CRM Strategy will lead the development and planning of comprehensive CRM strategies to enhance customer engagement, retention, and lifetime value. This role will oversee the CRM strategy team, collaborate with cross-functional departments, and leverage data-driven insights to drive customer-centric initiatives.

You will have an opportunity to:

Design and implement a CRM strategy aligned with the companys overall business objectives
Develop customer segmentation strategies to personalize communication and improve engagement
Oversee the execution of multi-channel CRM campaigns
Lead, mentor, and manage the CRM strategy team, including CRM managers and CRM specialists
Foster a collaborative and innovative team environment
Utilize CRM data and analytics to identify trends, opportunities, and areas for improvement
Develop and monitor key performance indicators (KPIs) for CRM effectiveness
Drive the use of data to create actionable insights for marketing strategies
Implement strategies to enhance customer experiences and improve satisfaction
Map and help optimize the customer journey across all touchpoints
Help contribute to the selection, implementation, and management of CRM systems and tools
Ensure CRM technology is utilized effectively in CRM strategy
Work closely with marketing, commercial, project, product, payments, and customer service teams to ensure CRM strategies are integrated and aligned
Partner with IT and data teams to ensure data integrity and system functionality
Manage the CRM budget, including forecasting and allocation of resources
Help set annual budget with CMO
Provide regular reports and updates on CRM performance, strategies, and initiatives to senior management
Communicate CRM strategies and results effectively across the organization

To be successful in this role, you need to have:

A Bachelor's or Master's degree in a relevant field such as Marketing, Business Administration, Data Analytics, or a related field
Minimum of 7-10 years of experience in CRM, marketing strategy, or related roles, with at least 3-5 years in a leadership position
Ideally over 5 years of iGaming experience
Strong understanding of CRM systems and marketing automation tools
Proven experience in developing and executing successful CRM strategies
Exceptional analytical skills with the ability to interpret complex data and generate actionable insights
Excellent leadership and team management skills
Strong project management abilities and organizational skills
Proficiency in data analysis tools and CRM software (e.g., Salesforce, HubSpot, Oracle CRM)
Excellent communication and interpersonal skills

We will show our gratitude by:

Creating an exciting and fun international English-speaking environment
Working in a brand-new office in Ülemiste City
Organizing different company and team events
Offering extra sports compensation via Stebby + private health insurance
Creating an opportunity to learn and develop
Offering a competitive salary based on experience and an awesome benefits package

If this seems like a challenge you are looking for, apply and lets have a chat!

Sounds great but what do we do?

We are a growing company focused on the use of data to benefit e-commerce operations. Our Data Scientists provide decision-making assistance and models to improve operational efficiency and customer experience. The Analytics team provides insights on specific topics. Our Business Intelligence team makes information accessible. Together with the right technology we deliver the foundation for highly automated and effective CRM solutions.

Learn more about NabuMinds: https://nabuminds.com

As we strive to achieve our mission we reaffirm our commitment to Diversity, Equity, and Inclusion (DEI). We are proud to employ people of all backgrounds who possess the talent, energy, and focus to accelerate our vision forward and to tell our story. Each employee is encouraged to bring their whole self to work, knowing that NabuMinds values individuality as much as we value collaboration.

You can find average salaries for this postition at palgad.ee.

Location

Estonia

Time of work

Full-time

Skills

CRM Leadership iGaming Strategy Resource allocation Budgeting Strategic Planning

Languages

English

Contact person
Viktoriia Pentina

NabuMinds is founded in 2019, it specialises in providing CRM, Business Intelligence, Content Marketing, Data and Graphic Design services for e-commerce businesses. We actively seek to improve our clients operational efficiency, as well as the customer experiences they offer. We do this by providing actionable insights that are detailed, yet accessible. We do things with a high level of automation, and our work is infused with inspired creativity at every step.

Currently, we have 28 nationalities, and we understand the importance of creating an environment where everyone feels comfortable yet challenged to learn and thrive.

Mission: We create highly automated and effective CRM solutions. NabuMinds is a data driven company to assist e-commerce businesses.