Customer Segmentation and Behavior Expert (EE)
Customer Segmentation and Behavior Expert (EE)
Customer Segmentation and Behavior Expert (EE)

Customer Segmentation and Behavior Expert (EE)


Join our team as a Customer Segmentation and Behavior Expert!

Yes, you can! That's our attitude towards our work, ambitions, ideas and relationships. We, at Luminor, believe that anyone has the potential to achieve big things and we encourage everyone to achieve them – professionally and personally.

Whoever you are, and whatever your role is, with Luminor you will get a once-in-a-lifetime opportunity to literally build a local banking champion.

Within this role you will be number one point of contact for incoming data requests – supporting and advising on target audience, translating business needs into detailed data requirements, checking and doing any additional filtering needed to provide final target list for communication. You will be trusted to structure processes for assigned areas, including, but not limited to, drawing processes, alignment with stakeholders as well as creating documentation in Confluence, Jira, or other tools used.

What You Will Do:

  • You will be expected to understand our customers - what are their behavioral patterns (analysis), how they can be clustered in micro-segments (segmentation) and what approaches should be used to best serve their needs (targeting)
  • You will be expected to understand customer onboarding, welcoming, churn and retention, develop systems for early-warning signals and suggest ways to retain them and build their satisfaction
  • Map market best practice in customer segmentation and behavior area and develop ideas for execution
  • Working together with our Data people and Communication people to ensure we find the right time and the right channel to approach our customers
  • Lead the development of data models to define segments and cross-sell possibilities
  • Lead the development of new procedures and ensure the quality of process descriptions
  • Contribute in future data roadmap building, give input for developments in systems and data structures
  • Provide Group level reporting, analysis, improvement plan development and follow-up for the topics related to customer segmentation and behavior area
  • Kick-off necessary developments to deliver high quality, efficient and unified solutions to Luminor customers

What We Expect: 

  • 2+ years working with customer analytics
  • 2+ years working in sales, direct marketing, digital marketing or similar, preferably in financial sector
  • Good knowledge and understanding of trends of digitalization era, disruptive technologies and solutions available in the market
  • Analytical and structured thinking
  • Ambition and capability to drive complex projects including multiple cross-division stakeholders
  • Advanced Excel skills and readiness to work with big databases.
  • Higher degree in Economics, Business Administration, Finance, Information Technology or similar
  • Full professional proficiency in English as well as fluency in at least one local Baltic language

 What We Offer:

    • Flexibility. Flexible working hours, remote work and a possibility to work from anywhere in the EU, Iceland, Switzerland and the UK (in total 90 days per year)
    • International teams. Teams that go outside Pan-Baltic borders where people value challenging work together with good humour and having fun
    • More vacation. Additional week of vacation are available to all employees who have been in the company for 1 year or more
    • Volunteer time off. We care about giving back to society, therefore, you will get additional days off for volunteering purposes
    • Paid leave. We are proud of our employees who are participating in military training. Therefore, Luminor offers 30 fully paid calendar days for military training every year
    • Health benefits. A competitive benefits package in addition to your salary that includes health insurance after the first 3 months pass in all three Baltic states as well as Health days in case of your absence due to sickness without a doctor's note needed
    • Wellbeing. Access to tools and resources that help to feel good and be productive at work and in life
    • Professional growth. Internal and external training programs, workshops, conferences, online training etc.
    • Gross salary. 2470-3090 EUR/month, which is to be determined depending on your level of experience and competencies

    The application deadline is 6th of June. We are looking for a candidate primarily already located within the Baltics please apply with your CV in English and PDF format!

    Monthly gross salaryGross/mo  € 2470 - 3090


      Tallinn, Harjumaa, Estonia
      Liivalaia 45, 10145, Tallinn
    • Remote work opportunity

    Time of work

    • Full-time
    Contact person
    Eva Šaknere

    Luminor is the leading independent bank in the Baltics and the third-largest provider of financial services in our region. We serve the financial needs of individuals, families, and companies. Just like our home markets of Estonia, Latvia, and Lithuania we are young, dynamic, and forward looking.

    Luminor has a strong and capable team that is committed to achieving our strategic objectives. We are dedicated to supporting sustainable growth in the Baltic region by providing a long-term commitment to businesses and individuals.

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